AdAgencyOnline.Net is attracting automotive advertising agencies who share their vision to “blur the line between the real and the virtual automobile dealership showroom.” The free automotive advertising resource portal is hosted by Ad Agency Online, L.L.C., a national network of independent affiliated automotive advertising agencies linked by an online operating system developed by Philip Zelinger, the President of Ad Agency Online L.L.C. and host of AdAgencyOnline.Net. Auto dealers are demanding that their automotive advertising agencies integrate online resources into their marketing plans to accommodate budget reductions dictated by a shrinking auto industry. According to Philip Zelinger, “eBayMotors.Com is an iconic Internet based automotive advertising platform that has earned a key position in any comprehensive online advertising strategy.”
eBay Motors is part of eBay Inc., the Internet’s largest marketplace for buying and selling all things automotive. The site offers everyday cars for everyday drivers, as well as collector cars, motorcycles, auto parts and accessories. eBay Motors is consistently ranked the No. 1 automotive site on the Web by Nielsen/NetRatings and the auto dealers that post with them are sharing in their success.
AdagencyOnline.Net , previously interviewed Clayton Stanfield, Senior Manager Dealer Training for eBay Motors, on their blog talk radio station, “WAAOL, All Automotive Advertising News All The Time.” Requests from his affiliated automotive advertising agencies and auto dealer clients motivated Mr. Zelinger to post an encore presentation of the interview on the “Automotive Advertising Experts” show that ran on Friday, December 12th between 12:00 Noon EST and 12:30 PM EST.
Site visitors were invited to listen and learn about eBay Motors unique automotive advertising platform. Interviews like this one, and the variety of other free automotive advertising resources offered on the site including an online Dealer 20+ Group and senior account executive consultations, have earned them a reputation in the automotive advertising industry as “The One Stop Site For All Of Your Automotive Advertising Needs.” The interview discussed “best practices” suggested by eBayMotors.Com with examples of the latest tricks of the trade being utilized by eBay Motors as well as questions called in by site visitors in a problem/solution format.
Philip Zelinger commented on his reasons for recognizing eBay Motors as a preferred automotive advertising vendor, “Many of our affiliated automotive advertising agencies and their auto dealer clients are satisfied customers of eBay Motors. Today’s tough economic times and reduced automotive advertising budgets have challenged us to offer more for less and to maximize the R.O.I. for all applications that we recommend to our automotive advertising agency partners and their auto dealer clients. Clayton has been a welcome guest on WAAOL many times and he always provides information that improves our use of their valued resources. Online automotive advertising is an integral part of any comprehensive automotive advertising plan and eBay Motors is a key vendor that we proudly present to our valued auto dealer clients.
Site visitors called in questions that included asking for word tracks to teach their staff as a guide drawn from best practices being used by the big Ebay dealers. Another caller had a list of questions that Clayton answered directly;
#1 As a small independent dealer, what is the most cost effective way to set up an eBay store.
#2 Can & how do I compete with the big boys? Will the competitive playing field be level?
#3 My goal is to sell 30+ cars monthly within 3 to 4 months of my eBay start up. Are my expectations too high since I have no budget for the hiring of a consultant to set this up?
#4 How/who do I contact to get started TODAY??
These questions were answered by Clayton and Philip with real world examples that supported their confidence in eBay Motors to solve these common concerns. Automotive advertising agencies and auto dealers were directed to join eBay Motors by going directly to their site, (www.ebaymotors.com) to post their inventory or they were invited to visit http://adagencyonline.net to request an account executive to assist them in the process.
The auto industry is being forced to reduce production and advertising costs on all levels including reductions in staff and automotive advertising budgets. Bailout plans being considered do not directly address the issues being faced by auto dealers and automotive advertising agencies. The solution that has surfaced to survive in a shrinking auto industry has been to look to technology and the internet to leverage resources and to manage and monitor all automotive advertising applications to maximize R.O.I.
New Internet based automotive advertising vendors are being reviewed and recommended by the online networking community of independent affiliated automotive advertising agencies that leverage their resources through AdAgencyOnline.Net. Mr. Zelinger explained the unique business model that he developed as Ad Agency Online, L.L.C. in December of 2001 that has matured into the online community now being supported by AdAgencyOnline.Net.
“Unlike auto dealers, automotive advertising agencies deal with files and intellectual properties that can be stored on a computer and distributed via the Internet. Our proprietary online operating system allows our agency partners to outsource the majority of their production requirements to our linked vendor partners. In addition, our leveraged negotiations with automotive advertising vendors that have developed cutting edge applications to improve selling processes using new digital technology have allowed us to reduce staff for our automotive advertising partners as well as their auto dealer clients. The resulting efficiencies on all levels provide a competitive product and price for our clients allowing them to survive in our troubled economy.”
Philip Zelinger hosts the blog talk radio shows on WAAOL to review automotive advertising vendors that promise to integrate proven real world selling process with new online platforms. The “Lunch With Phil Discussing Automotive Advertising” is an open online business meeting that shares best practices among the affiliated offices of Ad Agency Online, L.L.C. who are obligated to listen and learn from the invited guests. The show airs Monday through Wednesday, 12:00 noon EST to 12:30 PM EST on AdAgencyOnline.Net hosted by http://blogtalkradio.com/adagencyonline . The “Lunch With Ralph Discussing Automotive Advertising” has a more focused agenda and it is hosted by Ralph Paglia, the National Director of Digital Marketing for ADP and host of a recommended auto industry social networking site www.automotivedigitalmarketing.com (ADM). The site’s most popular program, “Automotive Advertising Experts” runs every Friday in the same 12:00 noon EST to 12:30 PM EST time slot.
AdAgencyOnline.Net has a growing list of “preferred automotive advertising vendors” that are featured on the portal. Ad Agency Online, L.L.C. is often engaged to help them market their products and services to site visitors, their affiliated automotive advertising agencies and auto dealer clients however, their services are optional and limited to non-competing platforms.
Current featured vendors provide a variety of services including DMS and CRM tools from ADP and BZ Results, conversion tools like chat programs from LeadConverter and real time customer interaction applications from Argistics offering a 2 way video platform –AutoTransaXion – that links a dealer’s website to his DMS and CRM. Other featured vendors on AdAgencyOnline.Net and/or vendor/clients of Ad Agency Online, L.L.C. include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, CityTwist – a DIY online email marketing application, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,” that eliminates customers who have already purchased a vehicle to save on marketing cost, Ai Dealer – an online transaction tool that offers a self serve desking tool f or website visitors, NeoSynergy – an automotive advertising portal with AOL Auto, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive and EveryCarListed.Com – an inventory based automotive advertising website that offers a free listing to auto dealers and individuals with upgraded marketing packages that integrate a variety of state of the art conversion tools.
Previous interviews posted on AdAgencyOnline.Net besides Clayton Stanfield from EBay Motors included Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co. and most recently Kevin Schwartz and Rick Rochon from AdSymetrix.
These nationally respected automotive advertising vendors are able to reduce costs and improve the efficiency of staff for automotive advertising agencies and auto dealers at a time when shrinking bottom lines leave little choice. The online automotive advertising agencies that support AdAgencyOnline.Net have a shared philosophy that “a rising tide floats all boats” and they are looking for new resources and applications to share with their site visitors.
Automotive advertising agencies are invited to join Ad Agency Online, L.L.C. as an affiliated agency, automotive advertising vendors are welcome to apply as a preferred vendor and auto dealers are being advised to visit AdAgencyOnline.Net to listen and learn from the auto industry experts featured on WAAOL to help navigate through today’s troubled economy. For additional information contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###
